MEDIAmobz Blog 

A number of folks have asked about video SEO. Some interesting stats come up when you search for video over text,

"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."

This means there is a 50X greater chance of using the video to increase page rankings.

Here is a short video on the subject as well,

SEOmoz Whiteboard Friday - Optimizing for Video Content from Scott Willoughby on Vimeo.

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