MEDIAmobz Blog 
Created: Feb 2, 2012 02:20 in Category "Web Video Industry News" by MobzPit
Check out friend and online video pioneer, Steve Garfield discuss the evolution of pop culture and technology. Steve (and MEDIAmobz Marketing Manager, Rachel Toole) started video blogging in 2004 when there was little to no "vlogger" community.
Steve Garfield - Online Video Pioneer from Viafoura on Vimeo.
Here are a couple throw back videos Michael Verdi (2005) and Outhink Media (2006).
Add CommentNikon D4
Created: Jan 30, 2012 04:00 in Category "Video Production" by Satva Leung
So Nikon has finally decided to step up its game after being left in the dust in terms of video capabilities by rivals Canon, Panasonic, and Sony.
With the Nikon D4 we are finally free of nasty moire and aliasing that we all despise from DSLR video. Nikon was also nice enough to provide us with a headphone jack for proper audio monitoring, a feature sorely missed by videographers during the HDSLR revolution.
Nikon, in its best attempt to shake up the HDSLR industry has also introduced clean 8-bit 422 HDMI. Coupled with a KiPRO mini or Atomos Samurai, you'll now have the beauty of uncompressed footage straight out of the D4's sensor! Again, a huge plus for anyone who plans to do heavy color-grading and visual effects. All this and Nikon's legendary low-light capabilities. I don't know about you but I'm sold!
Add CommentYouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012
Created: Jan 25, 2012 11:08 in Category "Web Video Industry News" by Rachel Toole
Could 2012 be the year marketers embrace video in their social marketing efforts? We think yes, and here’s four reasons why:
1. Video is Getting Bigger
Since May 2011, there are more than 48 hours of video being uploaded to YouTube every minute. And as of December 2011, YouTube boasted more than a trillion videos viewed this year alone. With 71% of all online adults participating platforms like YouTube, video sharing is up 38% since 2006, 28% of which share on a daily basis.
2. Video Sells to the C-Suite
If you think that video marketing is only suitable for end consumers, then think again. Senior executives watch videos to make purchase decisions. A Forbes Insights report points to 65% of senior decision-makers visiting a vendor’s website after watching a video. In fact, 83% of the surveyed senior executives report watching more online video today than they were a year ago, with 75% indicating they watch work-related videos at least weekly.
3. Video is Essential for Inbound Marketing and SEO
Hosting videos on your site is a great way to attract and engage visitors. Visitors spend an average of two more minutes on websites that host videos than on sites that don’t. Video helps to increase a website’ quality score too. A ‘long click’, which leads to more time spent on site, results from higher quality content, ultimately enhancing user engagement.
4. Video is Killing the TV Star
A Bright Roll survey early this year reveals 65% of marketers plan to reallocate campaign dollars from TV to online video. Over 25% see online and mobile video as the two areas that will see the overall largest spend increase this and next year. Most marketers report taking advertising budgets away from television and display. Marketers plan to spend more on video because it works – video drives sales.
Click here to read the full article.
Add CommentEvery Company Is Publisher
Created: Jan 23, 2012 11:10 by MEDIAmobz MPS
With all the marketing channels available to companies today it really means that every company is a "publisher". The Mediamobz platform was built to ease the production process when creating content for your companies marketing channels, specifically in video creation. Learn more about our solutions here .
Add CommentGive them a loaf of bread and they'll eat for a day. Give them seeds and they'll eat for a thousand years.
Created: Jan 18, 2012 03:47 in Category "Video Marketing" by Brands and Videos
Don't get me wrong, crowd sourcing is great and great fun. And if this means paid engagements for producers, even better. However and based on what I've observed, crowd sourcing can require a bit of time to get across the finish line and I don't believe there is any cost saving accruing to the buyer. Have you a different view?
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